ABOUT US
DREFT Fashion Week Zagreb is the biggest, oldest and most important international fashion event in Croatia, which connects cultures of different countries through fashion expression of various international and local designers. Twice a year, DREFT Fashion Week Zagreb shows trends for upcoming season, presents numerous local and international designers, hosts important fashion names, attracts many public figures and every season takes even more significant place on the world rankings list of the most successful Fashion Week's. Beside that DREFT Fashion Week Zagreb was admitted as a full member in many World fashion associations.
CONCEPT
The concept of DREFT Fashion Week Zagreb has been set from the beginning as default:
- supports professional and educated designers
- supports students in the contest "Pret-a-design"
- supports Croatian designers to show their collections in other countries and expanding their markets
- marks Croatia as new and potentially desirable economic market
- through participation of various international designers
iPHONE APPLICATION
DREFT Fashion Week Zagreb is first Croatian's fashion brand which launched it's own free iPhone application! From now one everybody can reach for informations about all designers, photos of all collections and backstage, and of courise all relevant information related to the event.
QR CODE
DREFT Fashion Week Zagreb has implemented a "QR Code" in all official materials. This code enables smartphone users to bring DREFT Fashion Week Zagreb's visuals to life.
BRITISH FASHION SHOP
In association with British Embassy Zagreb, "Lounge" part of Fashion Week will be transformed into huge "London Multibrand Shop", where visitors exclusively can buy clothes from current collections of London designers attending DREFT Fashion Week Zagreb.
LIVE STREAM
DREFT Fashion Week Zagreb as a exclusive event, for which there is always a request present for extra tickets, will enable live streaming of fashion delicies to all fashion lovers on Croatian's most popular web site, Index.hr.
FASHION WITH CREAM
Conglomerate of virtous designers has everything neccessary to a modern human in a fashionable way. This projects changes locations, but never its essence. This mini event promotes Croatian designers through a combination of coffee and shopping in caffe bars within Hypo Centar. The goal is at least has one item from Croatian designers in your own closet.
